Grande Bretagne Hotel; External business environment

Grande Bretagne Hotel; External business environment Strategic concepts in tourism, hospitality and events Individual assignment: Grande Bretagne Hotel Athens; External business environment INTRODUCTION No company in the world is working standalone and in isolation. That’s even more emphasised in the tourism industry where the location of the tourism companies follows the location of the tourism product, the tourism destination. A hotel can not be located standalone in a no attractive tourism destination and expect success, it should be as close to the epicentre of the tourism happening and movement. The problem is, every tourism company wants that, and they all have to compete in the saturated, consistent market with each other and with the environment like a whole. In this assignment we will discuss the challenges and implications of the external environment applied to our hospitality organisation of a choice based on the selected theoretical model. Further evaluate the competitive environment using the Porter’s Five Forces Model with closing recommendation for the future of the business. BRIEF DESCRIPTION OF CHOSEN SUPPLIER For the purpose of this assignment we had chosen the New Hotel Athens. New Hotel Athens (formerly Olympic Palace Hotel), along with 4 other hotels, is a part of Yes Hotels chain, and they are part of the worldwide Design Hotel company with more than 250 independent hotels in over 50 countries worldwide. (http://corporate.designhotels.com/about_design_hotels) Situated in Plaka area in central Athens, New Hotel is a 79 room establishment designed by the Brazilian award winning design duo Fernando and Humberto Campana. The hotel also sports exquisite all-day bar-restaurant, New taste, and Workshop Floor, meeting space with teleconference facilities. IDENTIFICATION OF FACTORS ISSUES IN THE EXTERNAL ENVIRONMENT (MACRO ANALYSIS) Business environment refers to those factors of the surrounding of business enterprise which have influence on the functioning of a business. The business cannot control these aspects but can respond to change if needed. This is also call macro environemnt. (http://books.google.gr/books?id=nfADHVmJkTUCpg=PA3dq=external+business+environmenthl=ensa=Xei=jiJvVNnjHJP5asqEgvgLredir_esc=y#v=onepageq=external%20business%20environmentf=true) External business environment Economic conditions Economic conditions are global as well as national, and when there is a global financial crisis as in 2007, and the recent one, changes in the external environment can be dramatic. Positive economic condition of the nation have also positive effect on their spending habits. And opposite, when the nation is suffering financial hardship, the money that will be spent for recreation and holidays will be less. Indirectly, the negative economic condition increase the unemployment rate and the interest rate and taxations. New Hotel Athens, operates within the EU and Greek economic environment. Considering the not so positive economic condition of the country and the Euro zone generally, we can say irrefutable that it reflects negatively on the business. After a calamitous recession in which the economy shrank by 30%, government debt now stands at 174% of GDP and the budget deficit last year was almost 13% of GDP (The Economist 2014). This leaded to aggressive rise of the taxes, increased interest rate for bank loans and credits and overall increase cost of the raw materials and imports. In the table below we can see the country’s economic freedom index and few other economy related facts and figures like, the the freedom of corruption, fiscal freedom, business, labour and trade freedom etc. (The Heritage Foundation 2014) Greece, Economic Freedom index 2014 Source The Heritage Foundation Regardless of the present adverse condition in the country, there is a positive forecast for the future economy of the country from international and domestic experts. High government official also promised a new taxation roadmap that would be unveiled in the future, with the maximum income tax cut to 32 per cent from 42 per cent and the corporate tax rate reduced to 15 per cent from 26 per cent. (ABC News 2014) Market (competition) The market/competition is a constantly amending factor in the external environment of the business. Not only that new competitors arise and other disappear, but also the existing ones are changing and adapting their marketing strategies, product lines and prices. Often those changes are not evident so the businesses must be alerted to what their competitors are doing. Our hotel is one of the 23, exclusive 5 star hotels in the central area of Athens, excluding Piraeus and Glyfada (Greekhotels.com 2014), and one of the 176, 5 star hotels in the country. (Hellenic Chamber of Hotels 2006). In that saturated market are included as well the big international players like Starwood, Intercontinental, Hilton and other hotel chains with great influence on the market and provide fierce competitiveness. But New Hotel Athens diversificate in many ways from the competition, and their business model follows the fresh market trends providing a product for a niche tourism clients. Technology In the last half a century, one of the rapid change factors in the external environment and the constant pusher on the businesses and organisations has been the technological change. If the don’t react sufficiently quick to this change, they can face with the risk of losing market shares. The technological change don’t affects only on the design of the products, but as well on the delivery of service. In the example with our hotel, we must say that this external factor is taken into consideration seriously, and even used for competitive advantage. The property is recently renovated according to the latest standards and trends, with implemented computer controlled in house systems, offering free WiFi to the customers (unlike most of the 5 star hotels), and having great interactive web page and social networks presence. Climate change Climate change is an insidious threat because the pace of change may be recognisable only if considered on a decade-by-decade basis. The effect of climate change will not fall equally on all nations and all businesses. Businesses that depend directly on a good supply of water e.g. agriculture, field sports will be adversely effected if climate change results in reduced rainfall. However the flow on affect of drought will eventually work their way through to all businesses in the affected community. Legal The most common law changes that affect business include Workplace Health and Safety, Consumer Protection, Industrial Relation and Environmental Law. But most obvious change in law through legislation is the taxation. Sometimes the taxation changes occur fast and with little warning and there is not much time for the business to prepare. The New Hotel Athens guests are protected by the general Greek consumer protection law for all transactions you make while travelling in the country. As enterprise, the hotel is obliged to issue written receipts, that safeguards the consumer in the event of any claim or dispute with the enterprises. (VisitGreece 2014) Media The significant changes in the technology and the rise of the internet, reflected on the media as well and changed it from ground up. That affected deeper on the external business environment. The old channel for communication where suffocated, altered and brand new ones appeared. The businesses had to embrace this change and adapt to it as fast as possible. New Hotel Athens following the modern media trends, had build extensive online presence all over the internet (as a medium). And had gained significant positive feedback. For example Trip Advisor, according to the votes by the customers, had awarded this hotel with the â€Å"Travelers Choice Award† for 2014 and had ranked it as number 7 out of 324 hotels in Athens. Except the booking sites, New Hotel Athens heavily uses the social media for promotion and communication with the customers and the public. Political Just like law, changes in the general government policy can be well notified and discussed or changes without notice. Many organisations depends on the government financial assistance and if there is a change in the government policy, those funding can be reduced or to completely disappear. Also any political instability in the country, leads to destabilisation of the society and have repellent effect on the tourism. For example the recent political crisis in Greece and the rise of the radicalism had negative impact on the tourism as a whole. Some of the media even scared out the tourists with warnings of racist attacks (Hamilton Spectator 2012). Or the few cases when the strict immigrants policy mistreated few tourists by the police in Athens (BBC 2013). Demographic The population changes include increasing or decreasing of the population, change in the age group proportion, change in the ethnic diversity, change in the number of two-income families, number of marriages and geographic population distribution. All those changes affects the external environment of a business. Human resources, security and mentality wise. New Hotel Athens operates in quite diversive demographic environment that just adds to the colourfulness of the business. USING THEORETICAL MODELS TO SUPPORT THE DISCUSSION PORTERS 5 FORCES (MICRO ANALYSIS) Porter five forces analysis is a framework to analyze level of competition within an industry and business strategy development. It includes three forces from horizontal competition and two forces from vertical competition. Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment (Porter 1980). The Porter’s Five Forces is a powerful and simple tool for understanding where the power lies in a business situation. Conventionally, the tool is used to identify whether new products, services or businesses have the potential to be profitable. However it can be very illuminating when used to understand the balance of power in other situations. Porter’s 5 Forces (Source Wikimedia) Supplier Power: The bargaining power of suppliers is also described as the market of inputs. Suppliers of components, raw materials, labor, and services to the firm can provide power over the firm when there are few or no substitutes. Suppliers may refuse to provide those supplies to the firm or charge high prices for the unique resources. Potential factors are: Supplier switching costs, supplier concentration, degree of differentiation, substitute, labor unions, supplier competition etc. New Hotel Athens, being part of the YES Hotels chat and part of Design Hotel chain, can maintain wide supply chain due to the dispersed suppliers connection of the sister companies and the mother company. If there is leak of supplies from one source, they can easily switch to other supplier connected to some of the other properties or globally with the mother company, Design Hotel Chain. From FB materials to technology. Though, thats not applicable to the suppliers who provide unique supplies to the hotels. Buyer Power: The bargaining power of customers, is described also as the market of outputs. It is the ability of customers to make a pressure over business, therefore to affects the customers sensitivity to price changes. The companies can take measures to reduce buyer power, such as introducing a loyalty program and promotions. If the buyer have many alternatives then his power is high and opposite. Potential factors for this are: buyer concentration, buyers switching costs, buyer information, substitute products, barganing leverage, buyers price sensitivity etc. Competitive Rivalry: For most of industries the intensity, competitive rivalry is the biggest determinant of the competitiveness of the industry. Potential factors includes: Innovation, advertising, competitive strategies, company concentration, degree of transparency etc. Threat of Substitution: The existence of different products that can satisfy the same need, can make the customers switch to alternatives. Potential factors here includes: the propensity to substitute, price performance of substitute, buyer switching costs, product differentiation, number of substitute products available, ease of substitution, quality depreciation etc. Threat of New Entry: Power is also influence by the ability of companies to enter the market. If it does not cost much time or money to enter the market and compete effectively, if there are few economies of scale in place, or if there is little protection of the key technologies, new competitors can quickly enter the market and weaken the existing business position.The following few factors can affect on how much new entrants can be a threat: existence of barriers to entry, government policy, capital requirements, absolute cost, economies of scale, product differentiation, brand equity, expected retaliation, access to distribution, customer loyalty, industry profitability etc. BASED ON THE ANALYSIS, FEW REALISTIC RECOMMENDATION FOR CHANGE Conducting macro and micro environmental analysis we can come up with some conclusion †¦

If Nas Ruled The World Essay

We have all fantasized about ruling the world In our free time. Whether you ruled wit an Iron fist or gave free Ice cream to your followers, everybody has rules differently. I n the song â€Å"If I Ruled The World† by Nas featuring Lauren Hill, Nas Imagines a world that ca n only be classified as â€Å"ghetto fabulous†. Although this song ideally disagrees with everything believe in, I support Nas idea of unity.The world that NAS speaks of is a place where y o can smoke weed â€Å"in the streets without the cops harassing†, â€Å"court without trial† and people e â€Å"more conscious of the way we raise our daughters†. This may sound like anarchy for the m cost part, but Nas speaks of a place like paradise for some. Nanas, formally known as Nas, was r eased in Queens, New York. This is shown evident from the song alone. Nas speaks of problem s that you would not find many other places other than the slums of New York.In the song he peaks of â€Å"W elfare†, â€Å"weed†, cocaine, â€Å"parole†, undercover cops, and the list continues. These Ideas may seem foreign, but Queens alone feels like a different world from the close by New York City. This is why I like this song. He did not attempt to speak politics or economy values when he showed us a glimpse of his hierarchy but he spoke of a world that Queens k new nothing about. Nanas spoke of a peaceful place. This song was an effective persuasive audio essay because he clearly stated his mall Idea, supported It, and reached the targeted audience.

The Story Of An Hour By Kate Chopin - 852 Words

Kate Chopin’s story â€Å"The Story of an Hour† reflects on gender roles and the love that has faded between married couples. The story introduces the main character Louise Mallard, who has heart disease, who receives dreadful news about Brently Mallard’s death. With her husband dead, she grieves, and shortly after locks herself away to meditate. While she isolates herself, something unexpected begins to rise from the back of her mind, and she finds herself believing that her husband’s death is a good thing. In addition, she reflects on her relationship with her husband and realizes that she was only being shackled by her husband’s will, which does not reflect the characteristics of a grieving person. After succumbing to this realization, she leaves from her isolation to find that her husband is still alive. She then dies shortly after. This analysis will explore why Louise feels the way she does even though she believes the man she married i s dead. Although the way Louise felt was atypical, it should not be a shock that Louise felt the way she did because people more often than not marry more for convenience rather than love. Perhaps a key element to better support this interpretation is the character herself. Chopin describes Louise as â€Å"young with a fair, calm face† (â€Å"The Story of an Hour,† 1894, para. 8) adding in the beginning that she â€Å"was afflicted with heart trouble† (â€Å"The Story of an Hour,† 1894, para. 9). Having in mind that the story is about love andShow MoreRelatedThe Story Of An Hour By Kate Chopin1241 Words   |  5 Pagesâ€Å"The Story of an Hour† by Kate Chopin is a wonderful short story bursting with many peculiar twists and turns. Written in 1894, the author tells a tale of a woman who learns of her husband’s death, but comes to find pleasure in it. Many of the elements Kate Chopin writes about in this story symbolize something more tha n just the surface meaning. Through this short story, told in less than one thousand one hundred words, Kate Chopin illustrates a deeper meaning of Mrs. Mallard’s marriage with herRead MoreThe Story Of An Hour By Kate Chopin855 Words   |  4 PagesThe Story of an Hour In the â€Å"Story of an Hour† by Kate Chopin, is about pleasure of freedom and the oppression of marriage. Just like in Kate Chopin’s story, inside most marriages, even the ones that seem to be the happiest, one can be oppressed. Even though, one might seem to be happy deep inside they miss the pleasure of freedom and living life to the fullest. Just like, in this story Mrs. Mallard feels trapped and when she hears about her husband’s death she first feels distraught, but ultimatelyRead MoreThe Story Of An Hour By Kate Chopin1457 Words   |  6 PagesEmotions and Death Everyone who reads a story will interpret things slightly different than the person who reads it before or after him or her. This idea plays out with most every story, book, song, and movie. These interpretations create conflict and allow people to discuss different ideas and opinions. Without this conflict of thought there is no one devoting time to debate the true meaning of a text. Kate Chopin’s â€Å"The Story of an Hour† tells about a woman who is informed of her husbands deathRead MoreThe Story Of An Hour By Kate Chopin987 Words   |  4 PagesIn Kate Chopin’s short story, â€Å"The Story of an Hour† reader’s see a potentially long story put into a few pages filled with rising action, climax and even death. In the beginning of the story, character Louise Mallard, who has a heart condition, is told of the death of her husband by her sister and one of her husband’s friends. Afterwards Mrs. Mallard is filled with emptiness and then joy of freedom. This joy of freedom is actually what consequently leads to her death in the end when she discoversRead MoreThe Story Of An Hour By Kate Chopin1061 Words   |  5 PagesThroughout the short story, â€Å"The Story of an Hour†, readers are introduced to characters whose lives change drastically in the course of this writing. Through Kate Chopin’s story we can identify many different themes and examples of symbolism in her writing. Chopin’s choice of themes in this writing are no surprise due to the time frame of which this story was written. Chopin often wrote stories with of women’s rights, and is noted as one of America’s first open feminists. As this story of an ill, helplessRead MoreThe Story Of An Hour By Kate Chopin972 Words   |  4 Pagesâ€Å"The Story of an Hour† by Kate Chopin expresses Ms. Mallard’s feelings towards her husband’s death in an appalling train accident. Due to her bad heart, her sister Josep hine had to be the bearer of bad news and approach his death gently to her. According to the quote, â€Å" But now there was a dull stare in her eyes, whose gaze was fixed away off yonder on one of those patches of blue sky. It was not a glance of reflection, but rather indicated a suspension of intelligent thought†, it lets us know thatRead MoreThe Story Of An Hour By Kate Chopin998 Words   |  4 Pagesâ€Å"The story of an hour† by Kate Chopin was a story that was ironical yet profoundly deep. As a student I have been asked to read â€Å"a story of an hour† many times, and every time I’m surprised by how I enjoy it. People can read thousands of stories in their life times and only a handful will every stand out to them, stories that can draw out an emotion or spark a thought are the ones that will standout more. For me and â€Å"a story of an hour† the thought of freedom is what draws me the most as a teenageRead MoreThe Story Of An Hour By Kat e Chopin1542 Words   |  7 PagesIn the short story, â€Å"Story of an Hour†, Kate Chopin writes about a woman with heart trouble, Mrs. Mallard, who, in finding out about the death of her husband, Mr. Mallard, experiences some initial feelings of sadness which quickly transition into the exhilarating discovery of the idea of a newfound freedom lying in front of her. When it is later revealed that her husband is not actually dead, she realizes she will not get to taste that freedom. The devastation kills her. What Mrs. Mallard goes throughRead MoreThe Story of an Hour by Kate Chopin596 Words   |  2 PagesIn â€Å"The Story of an Hour,† Kate Chopin focuses on the idea of freedom throughout the story. Mrs. Mallard is a lonely wife who suffers from heart trouble. She is told by her sister Josephine and her husband’s friend Richards that her husband has passed away in a train accident. She locks herself in a room expecting to be devastated, but instead feels freedom. Later, she exits her room and her husband walks through the door, causing her to die of a heart attack. Chopin uses this story to demonstrateRead MoreThe Story Of An Hour By Kate Chopin886 Words   |  4 Pages In Kate Chopin â€Å"The Story of an Hour†, the reader is presented with the theme of prohibited independence. In Kate Chopin â€Å"The Storm†, the scenery in this story builds the perfect atmosphere for an adulterous affair. The importance of these stories is to understand the era they occurred. Kate Chopin wrote stories with exceptional openness about sexual desires. In â€Å"The Storm†, a short story written by Kate Chopin in a time when women were expected to act a certain way and sexual cravings was considered

Tips for Applying to Clinical Psychology PhD Programs

Clinical psychology is the most popular and competitive area of study in psychology, and arguably the most competitive of graduate programs in all social and hard sciences. Counseling psychology is a close second. If you hope to study either of these fields you must be on your game. Even the best applicants dont get into all of their top choices and some dont get into any. How do you improve your odds of gaining admission to a graduate program in clinical or counseling psychology? Obtain Excellent GRE Scores This one is a no-brainer. Your scores on the Graduate Record Exam will make or break your doctoral application in competitive fields like clinical and counseling psychology. High GRE scores are important because many clinical and counseling doctoral programs receive hundreds of applications. When a graduate program receives more than 500 applications, the admissions committee looks for ways to weed out applicants. GRE scores are a common way of narrowing the applicant pool. Excellent GRE scores not only gain you admittance to graduate school, but they may also get you funding. For example, applicants with high GRE quantitative scores might be offered teaching assistantships in statistics or a research assistantship with a faculty member. Get Research Experience Applicants to graduate school in clinical and counseling psychology need research experience. Many students believe that applied experience working with people will help their application. They look for internships, practica, and volunteer experiences. Unfortunately applied experience is useful only in small doses. Instead doctoral programs, specifically Ph.D. programs, look for research experience and research experience trumps all other extracurricular activities. Research experience is out of class experience conducting research under the supervision of a faculty member. It usually begins with working on a professors research. Volunteer to help in any way needed. This might include administering surveys, entering data, and looking up research articles. It often also includes tasks like copying and collating papers. Competitive applicants design and carry out independent studies under the supervision of a faculty member. Ideally, some of your research will be presented at undergraduate and regional conferences, and perhaps even published in an undergraduate journal. Understand the Value of Research Experience Research experience shows that you can think like a scientist, problem solve, and understand how to ask and answer scientific questions. Faculty look for students who show a good fit to their research interests, can contribute to their lab, and is competent. Research experience suggests a baseline skill level and is an indicator of your ability to succeed in the program and complete a dissertation. Some applicants gain research experience by earning a masters degree in a research-oriented field such as experimental psychology. This option often appeals to students with little preparation or low-grade point averages as supervised experience with a faculty member highlights your potential to become a researcher. Know the Field Not all clinical and counseling doctoral programs are the same. There are three classes of clinical and counseling doctoral programs: ScientistScientist-practitionerPractitioner-scholar They differ in the relative weight given to training in research and practice. Students in scientist programs earn PhDs and are trained exclusively as scientists; no training is offered in practice. Scientist-practitioner programs train students in both science and practice. Most students earn PhDs and are trained as scientists as well as practitioners and learn to apply scientific approaches and techniques to practice. Practitioner-scholar programs train students to be practitioners rather than researchers. Students earn a PsyD and receive extensive training in therapeutic techniques. Match the Program Know the difference between a Ph.D. and PsyD. Choose the type of program that youd like to attend, whether it emphasizes research, practice, or both. Do your homework. Know each graduate programs training emphases. Admissions committees look for applicants whose interests match their training emphases. Apply to a scientist program and explain that your professional goals lie in private practice and youll receive a rejection letter instantly. Ultimately you cannot control the admission committees decision, but you can choose a program that fits you well, and you present yourself in the best light possible.

Essay about Racism and Sexism in the Bluest Eye - 1798 Words

Toni Morrison, the author of The Bluest Eye, centers her novel around two things: beauty and wealth in their relation to race and a brutal rape of a young girl by her father. Morrison explores and exposes these themes in relation to the underlying factors of black society: racism and sexism. Every character has a problem to deal with and it involves racism and/or sexism. Whether the characters are the victim or the aggressor, they can do nothing about their problem or condition, especially when concerning gender and race. Morrisons characters are clearly at the mercy of preconceived notions maintained by society. Because of these preconceived notions, the racism found in The Bluest Eye is not whites against blacks. Morrison writes about†¦show more content†¦Despite knowing that they are nicer, brighter, they cannot ignore the honey voices of parents and aunts and the obedience in the eyes of [their] peers, the slippery light in the eyes of [their] teachers when Maureen is ar ound or the topic of conversation (74). The way Maureen dresses and behaves in front of adults is not the only way she affects Claudia and Frieda. With racist comments such as, What do I care about her old black daddy...[and] you ugly! Black and ugly black e mos. I am cute, she infuriates the girls, for in their eyes Maureen is black too. Racist attitudes like Maureens affect the poorer, darker blacks and can eventually lead them to think racist thoughts of their own. Pauline Breedlove, Pecolas mother, experiences racism within the black community when she moves to Lorain, Ohio. Being a dark-skinned black woman from the south, she does not understand why northern colored folk was different... [and why they were] no better than whites for meanness (117). She recognizes the hierarchy, or the difference between colored people and niggers within the black community, especially from the light-skinned women she encounters (87). One of these light-skinned black women is Geraldine, Juniors mother, who believes colored people were neat and quiet; niggers were dirty and loud (87). She even tells her sonShow MoreRelatedRacism And Sexism In Toni Morrisons The Bluest Eye2105 Words   |  9 PagesHow does racism and sexism play a part in the novel, The Bluest Eye? Have you ever experienced or seen racism and/or sexism and you were not able to help make the situation better? Throughout the novel The Bluest Eye, the author, Toni Morrison takes us on a journey of an eleven-year-old girl named Pecola Breedlove whose love for blond hair and blue eyes affects how she perceives everyone around her. The novel takes place in Lorain, Ohio where Morrison grew up. Pecola wishes for blue eyes because sheRead MoreBluest Eye1268 Words   |  6 Pagesa black African could write a good book† (Satwase). In the Bluest Eye Toni Morrison uses wrong and discomfort to show the crushing consequences that come from racism. In 1950 America, racial discrimination was implied by different skin colors. The Bluest Eye shows ways in which white beauty standards hurt lives of black females, blacks that discriminate on each other and the community’s bias on who you were. Toni Morrison uses the racism of the 1950 s and shows that It is the blackness that accounts Read MoreThe Development Of Girls1172 Words   |  5 Pagescooking, and raising children. This inequality between men and women and the roles girls feel required to play impact their individuality. This essay will explore how the factors of racism, sexism and classism intertwine and contour girls’ characteristics using an analysis of The House on Mango Street, The Bluest Eye and Bastard out of Carolina. I argue that society’s idea of perfection and the pressures to fit into stereotypes negatively impacts young girls’ identities because of the notions thatRead MoreRacism By Toni Morrison Analysis982 Words   |  4 PagesThe noble laureate winning author Toni Morrison comments that â€Å"racism hurts in a very personal way† (Bouson 103). This might be a hint towards the long term generational consequences that racism causes. Having the entire future generation jeopardized by the concept of racism is indeed a pain that will hurt anyone who has love for his /her community. Morrison believes that the lives and relationships of people are affected by racism as she remarks â€Å"Because of it, people do all sorts of things in theirRead MoreSocial Stratification1349 Words   |  6 Pageswas not beautiful. Most of African-American women had to work for a living. (Bharti, Joshi, June, 2009, P. 38) Such ideology referred by Toni Morrison in â€Å"The Bluest Eye†, has been exemplified in the process of interview. African-American woman viewed her life as being dominated by racial and gender biases. They are victimized by racism, sexism and classism, both from the white world and their own men. Class exploitation is perhaps the worst and most pressing source of oppression of colored people inRead MoreWhat Does The Bird Of The Children s Hands Represent?1955 Words   |  8 Pagesappropriate intention – language to unite a nation, make peace, or spread familial love. 3. How does the statement: â€Å"In her country†¦or expressing love†¦Ã¢â‚¬  relate to how adults in The Bluest Eye communicate with the children in the novel? How might Cholly relate to this idea? The statement relates to how the adults in The Bluest Eye communicate with the children, especially among the black adults and children, because they are taught to loathe their blackness and envy and adore the whiteness of their whiteRead MoreThe Bluest Eye By Toni Morrison1587 Words   |  7 Pagesdie to live.† Toni Morrison correlates to Nelson’s quote in her Nobel Lecture of 1993, â€Å"We die. That may be the meaning of life. But we do language. That may be the measure of our lives.† In Toni Morrison’s novel, The Bluest Eye, she uses language to examine the concepts of racism, lack of self-identity, gender roles, and socioeconomic hardships as they factor into a misinterpretation of the American Dream. Morrison illustrates problems that these issues provoke through the struggles of an AfricanRead MoreThe Bluest Eye Racism Analysis1336 Words   |  6 PagesIn The Bluest Eye, Toni Morrison depicts racism all throughout the novel. Discrimination is very heavy in the 1940s, and the protagonist Pecola Breedlove experiences that. Pecola is a lower-class black girl who is constantly picked on for not only her looks, but her uncontrollable family situation. Maureen Peal is a new girl that arrives at Pecola’s school, and she is an upper-class, wealthy black girl. When Maureen goes out for ice cream with Pecola, Frieda, and Claudia, the girls talk about menstruationRead MoreAnalysis Of The Book The Bluest Eye 1484 Words   |  6 PagesWithin The Bluest Eye, as in real life, black people, no matter their wealth or education, are constantly faced with the assumptions and demands of a Eurocentric dominated world. Some of these involve encounters with actual people, as when white furniture movers refuse to take back the Breedlove’s torn couch, or when a white candy store owner displays his contemptuous indifference towards Pecola because she’s black. In the novel,Morrison looks deeply into the personality of her charac ters, exploringRead Morestudy on toni morrison Essay2402 Words   |  10 Pagesï » ¿A Study On Toni Morrison’s The Bluest Eye Ying-Hua,Liao Introduction Toni Morrison was the winner of the 1993 Nobel Prize for Literature. She is a prominent contemporary American writer devoted to the black literary and cultural movement. Her achievements and dedication to the promotion of black culture have established her distinguished status in American literature. Many critics applaud Toni Morrison’s artistic talent and contribution to American literature. Darwin T. Turner, for example

Evolution of Women in the Military Free Essays

string(133) " World War II for the number of women that served; emphasizing both the need for women in the military and their commitment to duty\." The Evolution of Women in the Military Abstract Women are without doubt an integral part of the military services. It took the determination of women throughout history to pave the way for the 400,000, women that serve today. From the early years of the military to the present conflict in Afghanistan, women have made continuous progress towards equality. We will write a custom essay sample on Evolution of Women in the Military or any similar topic only for you Order Now It is through their contributions that the military has evolved, consistently opening more jobs to women in combat. Time has proven that war does not discriminate; a successful military uses the strengths of all members despite their gender. The Evolution of Women in the Military Women in Military History Although not officially enlisted into the services, women have been a part of the military dating back to the American Revolutionary War. Throughout history, they have challenged the norms of society and pursued their dedication to the Nation, fighting for our freedom. Women in the military have fought through challenges and obstacles in both fighting for equality and establishing their roles in combat. It is clear that the military services would not be what they are today without their contributions and sacrifices. The Early Years From the American Revolutionary War through the Civil War women contributed to the war in both conventional and unconventional ways. In serving as what we would call today Combat Service Support, they took care of the wounded, brought water to troops, provided laundry services, and served as cooks. Many women directly supported the cause by disguising themselves as men in order to fight in the war. Two such documented cases were Deborah Sampson during the American Revolutionary War and Elizabeth Newcom during the Mexican War. Sampson served in the Continental Forces for over a year, she only earned half of the pension the men received during that time. Newcom enlisted in the Missouri volunteer Infantry and marched for over 600 miles. Once discovered, the military discharged her with no benefits. There were also several women who fought alongside their husbands with no pay or benefits. If their husbands received wounds during the conflict, they did not hesitate for a second to step in and continue the fight. One of the most well-known women of the Civil War was Dr. Mary Walker. She was unable to find a paying job in the military simply because she was a woman, She volunteered on the front lines, saving thousands of lives. Although the military did not call these women â€Å"Soldiers,† at that time, I would argue that their actions and contributions whether directly in the fight or support were that of Soldiers. From the Spanish American War in 1898 to 1908 women continued to progress. With the number of casualties from the war overwhelming the medical system, the military services were in dire need of help. They had no choice but to allow women into the services, but continued to restrict them as contract workers only. By the war’s end, the Army hired over 1,500 nurse contractors that served at hospitals throughout the world. The performance of the contract nurses was not without notice; this prompted Dr McGee to write legislation creating a permanent corps of nurses. This was a major turning point for women in the military, which resulted in the first woman appointed as the Acting Assistant Surgeon General, Dr. Anita Newcomb McGee. It was evident that the Army could not meet the demands of the war without the use of women resulting in the establishment of the Army Nurses Corp in 1901 and the Navy Nurse Corp in 1908 (â€Å"Highlights in History,† n. . ). The period of World War I and World War II brought significant advancements for women in the military although it would prove that women were expendable. After the passing of the Selective Service Act and the draft initiated, there were over 4. 8 million men served fighting in the war. This had a significant impact on the women of the nation not only were they needed to fill the millions of jobs left on the home front, but the military needed the women to free the men of noncombatant duties. The Navy and Marines were the first to enlist women ignoring red tape from congress. The Navy enlisted over 12,000 Yeomen and 1,500 nurses and the Marines enlisted over 300 women in the reserves as telephone operators and clerks. The Army unofficially enlisted over 21,000 nurses as contract workers and volunteers. The Army Signal Corp trained over 300 bilingual telephone operators and stenographers. At the end of the war, the military did not recognize women for their service or consider them Veterans. For example, the telephone operators left the military with little appreciation, receiving no ceremonies and no formal discharge or benefits. These women erformed duties no less important than the men did and the mission would have failed without them, yet the military was able to dismiss them with no concern for their contributions. In 1979, the Army reviewed the women’s service and determined that they performed duties as any other Soldier had. They gave them full recognition; unfortunately, for many it was too late, they passed away never receiving the title of â€Å"Veteran. † As women volunteered for service for a resistant military, compared to the many men that the government drafted it was clear the military did not appreciate their commitment, sacrifices and value the worth of women. This was evident by the Army Reorganization Act in 1920, which granted military nurses â€Å"relative rank† of an officer, not receiving the same pay, benefits, and privileges as that of male officers of the same rank (â€Å"Chronicles of,† 2007). As World War II began, the military could not ignore the contribution of women during World War I and knew they could not fight another war without them. During World War II, over 400,000 women served in the military in both the United States and Overseas. We know World War II for the number of women that served; emphasizing both the need for women in the military and their commitment to duty. You read "Evolution of Women in the Military" in category "Papers" However, women would bear many challenges during this time. Women in the military continued to go against the norms of society that considered womens place to be at home taking care of the home and family. The majority of men in the military did not accept them as equals; although they held many positions previously only held by men. The problems with date rape and slander continued. According to Gruhzit-Hoyt (1995), a quote heard often among men in the Navy, they had â€Å"joined the navy to ride the WAVES† (Women Accepted for Volunteer Service). These challenges continue to exist even in today’s military. Highly trained women were underutilized and ranked far below their duties and responsibilities. It was common for higher ranking individuals to assign some women as babysitters and personal servants. The Corps of Engineers and Medical Services used their assigned women as â€Å"mop commandos† (Weatherford, 1990). One example is of a private named Mary McMillin. She held the womens world altitude record in parachuting, having jumped from 24,800 feet and known for her work as a daredevil in the flying circus. Her duties in the Army were to pack parachutes for young men who had never jumped before in their lives (Weatherford, 1990). The rank of women during this time was far below that of men. One such case was Oveta Culp Hobby; she was responsible for over 60,000 women, formed an organization from scratch, and took on complex missions. Her rank was Colonel, which compared to the rank of a man who would command no more than 500 Soldiers (Weatherford, 1990). These are only a few examples but women felt the inequality throughout the military for many years. Women not only had the issues of being a female in the military, but they dealt with the same issues that the men did being at war. They had substandard living conditions, which were sometimes worse than the mens, lack of supplies and fear of the Enemy. In 1942, the Japanese held sixty-seven women for over two years as Prisoners of War (POW). They also captured five Navy nurses holding them for five months and a second group, holding them for 37 months. The Japanese treated the women worse than the men POW, raping and harassing them on a consistent basis. These events further supported the view of the majority of society who believed the military service was no place for a woman. This did not stop women from fighting to be in the services. By the end of the war, the military made significant strides in establishing women into the military. All services had developed either a corps or reserve for women; the Army established the WAC, the Air Force established the Women Air force Service Pilots (WASP), the Navy established the Women Excepted for Volunteer Emergency Service (WAVES), and the Marines and Coast Guard established the Women’s Reserves. It is hard to imagine how the war would have ended without the 400,000 women that served. Nether less, it was clear that history would repeat itself and once again, the military dismissed the majority of women even if more qualified than their male counterparts. Time for Change The years following World War II through Post Korean War would bring much change and initial uncertainty for women in the services, yet would prove to be a time of positive and lasting change. In 1945, the WAC closed for enlistment, closing all training centers. The number of women in the WAC decreased from over 150,000, to barely 3,000. Although some women were happy to return home to their lives before the war, found that they had the need and passion to do more. The Army realized the need to maintain women in the regular Army, therefore, a year later the Army Chief of Staff Gen Dwight D. Eisenhower began the process of making the WAC a permanent part of the Army. After three years with Lt. Col. Mary Louise Milligan leading the way, President Truman signed the Women’s Armed Service’s Integration Act. This was a historic time for women throughout all services. The first enlisted women entered the Regular Army was in July 1948, and the first WAC officers received Regular Army appointments in December 1948 (â€Å"Women in the,† n. d. ). This opened the door for the military to recognize women for their service and made it possible for women to make the military a career. It was through the Korean War and the years following that women would begin to understand what being part of the Regular Army would mean. The Army recalled many Officers for duty and involuntarily extended those enlisted that had planned to leave the military. More than 500 women served in the combat zone. The Koreans killed Seventeen women during the war, which was considerably less than World War II; fortunately, the military gave these women the same courtesies and benefits as the men. Following the Korean War, more positions opened to women, and training available for women increased tremendously. A true testament to women fully integrating into the services is the addition of reenlistment bonuses and pay increases and for the first time implementation of uniforms for women. Women could finally say that they were officially part of the United States military organization although the battle for true equality was far from won. The military’s expectations of women were in contradiction to the growing feminist movement in the United States during the Vietnam War but would eventually have to adhere to the expectations of the nation (â€Å"Highlights in History,† n. d. ). The military expected women to look like women. They were to dress appropriately in skirts and high heels, where make up, and use appropriate ladylike manners. These guidelines even applied to the women in Vietnam. The military spent money to retrain women to perform what they considered a womens work, such as typing and cooking, even if trained and proficient in other technical skills. These actions further restricted promotions for women making them uncompetitive and ineligible for promotion to Admiral or General. Eventually the military could no longer go against the demands of female service members for equality; congress voted to allow womens promotion to higher pay grades to include Admiral and General in 1967. â€Å"Women in the,† n. d. ). This movement would propel many firsts for women throughout the Vietnam War to include; first woman enlisted in the Air National Guard, promoted to Brigadier General, aircraft maintenance officer, promoted to Major General, first naval vessel sails with female and male crew, and the Army’s first woman helicopter pilot. Although this was a step in the right direction, there was still a long road to equality. The Armed Services Committee of the US House of Representatives made the following statement making that clear. †¦ here cannot be complete equality between men and women in the matter of military careers. The stern demands of combat, sea duty, and other types of assignments directly related to combat are not placed upon women in our society. †¦ It is recognized that a male officer in arriving at the point where he may be considered for general and flag rank passes through a crucible to which the woman officer is not subjected—such as combat, long tours at sea, and other dangers and isolation (â€Å"Women in the,† n. d. ). From the post Vietnam Era to the present, women continued to earn their way to the highest ranks in the military. They took on the toughest jobs and assignments and proved that they were as capable as men to complete the most complex missions. During this time, women enter into the service academies and graduate, a woman commands a major military installation, the first African-American woman promoted to Brigadier General. During Operation Just Cause in Panama, two woman Command companies and the list continues. Women would continue to show their relevance through Operation Iraqi Freedom and presently in Operation Enduring Freedom. Operation Iraqi Freedom (OIF) and Operation Enduring Freedom (OEF) would prove to be both a time for women to excel and time of great challenges for women in the military. There have been more women killed in OIF than in any war since World War II with over 200,000 deployed. Unfortunately, the war itself has not been the only challenge. The biggest challenge has come from within our own ranks. According to several studies of the US military funded by the Department of Veteran Affairs, 30% of military women are raped while serving, 71% are sexually assaulted, and 90% are sexually harassed (Benedict, 2009). While deployed leadership issues women whistles, ordered them to stay with battle buddies. Is this what a Soldier deserves while fighting for her country? With the increase of sexual misconduct, the military has taken a more proactive approach to training and has given victims more options for reporting. Although not officially authorized to serve in direct combat, they are. They conduct patrol, female searches at checkpoints and serve as pilots just to name a few. This has led to the debate of womens roles in combat. Womans Roles in Combat Women’s roles in combat have been a subject of debate. Both in the military and within society, people believe that women do not belong in direct combat or on the front lines. Those that do support women in combat argue that some, not all women are just as capable as men to perform combat duties and should be afforded the same opportunities as men in the military. There are compelling arguments on both sides, but the truth is that women will continue to fight for equal treatment in all facets of the military. Although the thought of women fighting on the front lines of combat is at times difficult to imagine, it is reality. There are concerns with physical capability, mental ability, and effects on the unit. The opposition says that women are caretakers, nurturers, life givers and everything that combat entails goes against those roles. Combat as defined by General Robert Barrow, former commandant of the US Marine Corps, â€Å"exposure to danger is not combat. Being shot at, even being killed, is not combat. Combat is finding†¦closing with†¦and killing or capturing the enemy. It is killing, and it’s done in an environment that is often as difficult as you can possibly imagine†¦Brutality. Death. Dying. It’s uncivilized! And women can’t do it† (Muir, 1992, p. 3). This statement is very broad and stereotypes all women. However, not all women are the same and many women want the same opportunity to fight and die if need be for their country. Another common argument is that women do not have the physical strength and stamina to conduct combat missions. Most would agree that the majority of women, as with many men, are not physically capable to perform combat duties. Therefore, the military should develop a physical test to determine MOS eligibility. This would enable the most qualified personnel to perform in combat, regardless of sex. Is a woman mentally capable of killing, can they pull the trigger? Women may go through a different decision-making process than a man, although with training, and mission analysis, they will do what they have to do. Combat has an effect on all service members. Women will have post combat issues, but no different than men. Effects on the units can be minimal if the military develops a slow and deliberate plan to integrate women into the units. Change is difficult, but we are a Military that must adapt to a constantly changing environment. As with the repeal of â€Å"Don’t ask, Don’t tell† it is the leader’s responsibility to educate, train, and enforce changes that in the end state will only make us a stronger military. The Military Leadership Diversity Committee is currently in support of women fulfilling combat roles. It is clear that women have been serving in combat roles unofficially for years. Units have cleverly attached women to combat units instead of assigning them or simply tasking them to perform missions in direct combat. The mission will place many women not attached or tasked in direct combat with the enemy meeting the exact definition of General Robert Barrow. Therefore, the reality is that women are on the front lines, and it is time that the military opens all jobs to women. Considering the major contributions of women, and the impact they had on the military, it is imperative that the military gives women the same opportunities to serve their country as their male counterparts. Contributions of Women throughout History Many legendary women throughout military history are not well known. Early in history they did not serve in legitimate roles; therefore, nobody wrote about or recognized them until many years later. Yet it is important to understand without their contributions things may be different today. Catherine Moore Barry was primarily responsible for General Morgan defeating Gen Cornwallis at Cowpens during the Revolutionary War, which ultimately resulted in the Colonies winning their independence from Britain. Rose O’Neal Greenhow who became one of the best-known spies during the Civil War sent a message to Gen Beauregard resulting in him taking Bull Run. Col Ruby Bradley who is the most decorated Army Nurse served for 34 years, participating in the WWII and the Korean War. More recently, Maj Marie Therese Rossi, she was the first female combat Commander to fly into battle. She paid the ultimate sacrifice when her helicopter crashed in March 1991. Finally, Sgt Leigh Ann Hester who is the first female to receive the Silver Star Medal since World War II. These are only a few examples of woman’s contributions throughout the years, but if they had been there where would we be today. Conclusion From the days of the Revolutionary War when women disguised themselves as men to fight in the war to today when women are closer than ever to equal treatment as the men they serve alongside of, they have endured through numerous challenges and obstacles. Women battled against sexual harassment and assault, rape, slander and unequal pay and benefits. During the early wars, many underestimated the value of women. Commanders in charge did not want women in their ranks. As time and war, progressed Commanders had a newfound respect for females in their units and would ask for them over the men. Although the military had become dependent on women to fill the noncombat positions, they immediately discharged them at the war’s end until 1948 when they enlisted in the Regular Army. From this point on women had fought the uphill battle to today in 2012 when congress opened another 14,000 jobs for women closer to the front lines. Through their contributions, sacrifices and determination women’s relevance in the military is clear; they have challenged the norms of society and assisted in the success of the military we know today as the best in the world. References Benedict, H. (2009). The lonely soldier. Boston, MA: Beacon Press Books. Chronicle of nursing. (2007). Retrieved from http://www. asrn. org/jouranl-chronicle-nursing/207-military-nursing. html Gruhzit-Hoyt, O. (1995). They also served. New York, NY: Carol Publishing Group. Highlights in the history of military women. (n. d. ). Retrieved from www. womensmemorial. org/Education/timeline. html Muir, K. (1992). Arms and the women. London, England: Sinclair-Stevenson Limited. Weatherford, D. (1990). American women and world war II. New York, NY: Facts on File. Women in the U. S. Army. (n. d. ). Retrieved from http://www. army. mil/women/newera. html How to cite Evolution of Women in the Military, Papers

Subdividing and Amalgamating Land

Question: Discuss about the Subdividing and Amalgamating Land. Answer: Introduction: The given case is related to personal exertion income norms that are applicable in Australia. As per the information provided, the case deals with Hilary who happens to be a famous mountain climber. Due to her fame, people are interested in knowing more about Hilarys personal life. Inspired by this thought, a newspaper (Daily Terror) offers a sum of $ 10,000 to Hilary for writing her life story. Even though Hilary lacked any previous experience in writing, but still she could manage to complete her story without taking any external assistance. Hilary took $ 10,000 from the newspaper and sold the story along with all the related rights. The manuscript of her story was sold for a consideration of $ 5,000 to Mitchell Library. Further, the photos clicked during her mountain expeditions were also sold to a museum for a consideration of $ 2,000. The aim of this case is to ascertain the income from amongst the above that would be classified as personal exertion income. In accordance with Section 393-10, ITAA 1997, personal exertion income constitutes the following income (Sadiq et. al., 2015). Income earned in the form of commission Bonus Fees Wages/Salaries Pension Superannuation allowances It is imperative that the above mentioned income should be received by the employee in lieu of services offered by the individual either on standalone basis or partnering with another person. Based on the above discussion with regards to personal exertion income definition, it may be derived that for Hilary all the money derived would be taken as personal exertion income (Barkoczy, 2015). The explanation in this regard is offered below. The newspaper gave her $ 10,000 for writing the story and hence she got the money for indulging in writing which she carried out alone. Also, she indulged in writing with the underlying intention of making money as she started writing only once the offer was given by the local newspaper. The manuscript was derived because of the offer by the local newspaper which got her into writing the book about her life. If she had not indulged in writing of the book, there would not be any income in relation to the manuscript. The income to the tune of $ 2,000 that she obtained by sale of photographs during her expeditions were also attributed to the offer by the newspaper as without the book writing exercise, this income would not be derived. Hence, from the above discussion, it is apparent that all the three types of income are directly or indirectly attributed to the offer of story writing by the newspaper. As a result, it is concluded that all the income to the tune of $ 17,000 would be treated as personal exertion income. Thus, assuming no other source of income, the taxable income for Hilary would be $ 17,000 and since this is lower than the taxable limit, hence no tax would be levied. In case, Hilary was driven by only self-satisfaction while writing the story, in that case also, the derived compensation will be given the same treatment as above. This is in line with the arguments stated in the Graham v CIR [1961] NZLR 994 case. In this particular case, the taxpayer was engaged in activities related with preaching and was solely driven by self satisfaction. However, the court reached the verdict that any income or proceeds collected from followers would be termed as personal income exertion irrespective of the fact that the central objective of the taxpayer was not to earn any income. This was because in the position that the taxpayer was in, it was natural to expect some gifts from the followers and thus due to expected nature of proceeds, these were considered income (Gupta, 2009). The essence of the above case can be applied in the Hilarys case since even though she might write driven by her satisfaction, but she is well aware that her story would have some com mercial value because of her fame as a mountain climber and hence could expect some proceeds or income from sale of the book and also the manuscript. Thus, the income derived above would be still treated in the same manner as above The given case pertains to the income tax implications of the principal repayment along with the interest income. As per the given information, a sum of $ 40,000 is lent to the son which the son promises would return after five years. The two of them do not enter into any formal agreement for the loan and the mother also does not demand any security from the son as collateral. The mother does not expect to earn any interest income from the amount lent as a result of the relationship that the lender shares with the borrower. The son repays the whole amount along with an interest of 5% after two years only instead of the promised five years. Hence, total interest given to the mother = (5/100)*40000*2 = $ 4,000 Therefore, the son paid a total amount of $ 44,000 through a single cheque and hence did not indulge in any bifurcation of the principal and the interest amount. The interest income typically falls within the ambit or ordinary income that is covered under Section 6(5), ITAA 1997. In order for the interest income to be taxed, either it should be invested in an instrument which pays interest or the person concerned should be engaged in money lending business (Gilders et. al., 2015). In the given case, it is apparent from the given information that the mother is not engaged in the business of money lending. This is apparent from the fact that she does not execute any formal loan agreement with the son and does not demand any collateral to ensure recovery in case of default. Besides, it is clearly stated that she had no intention of earning interest on the money extended but hoped to just gain back the principal after five years (Deutsch et. al., 2015). Thus, logically it can be derived that the interest income of $ 4,000 would not be taxable income for the mother and would be considered as gift from the son which is voluntary and driven from the personal relationship that the two share. Hence, the entire amount of $ 44,000 that has been paid to the mother by the son is out of the ambit of tax. Thus, there would not be any tax implications of the incremental amount received by the mother on account of extending financial help to the son. CGT or Capital Gains Tax is levied in the event of the liquidation of any capital asset by a particular entity. The formula for computation of capital gains is given below (Barkoczy, 2015). Capital gains = Selling price of the asset Cost base of the asset Typically, the assets cost base not only contains the cost of acquisition but also the incidental costs involved and any cost incurred for asset value improvement. For any capital asset whose holding period is in excess of 12 months, the capital gains tax may be determined using the following two approaches (Sadiq et. al., 2015). Discount Method: This approach is only valid for individuals and certain small businesses. As per this method, a rebate of 50% in the capital gains is offered and therefore only the remaining 50% id subject to CGT purview. Indexation Method: This method may be applied only for those capital assets that were bought before 21st September, 1999. The indexation method enables enhancement of cost base on the basis of the CPI or consumer price index. This indexed cost can then be utilised to calculate the taxable capital gains. As per the information provided, the `sales proceeds derived from the property liquidated on March 1, 2015 is $ 800,000. It is apparent that property comes under the aegis of CGT since the house was built after September 20, 1985. At the time, the house was built, the land value was estimated at 90,000 while that of construction was $ 60,000. Scott can avail either of the methods of CGT i.e. discount method and indexation method. In order to enable a rational choice, the taxable capital gains have been computed using both approaches as shown below. Discount Method Sales proceeds $800,000 Less: Acquisition Cost $(90,000) Less: Improvement Cost $(60,000) Net Capital Gains $650,000 Discount @ 50% $325,000 Taxable Capital Gains subject to CGT $325,000 Thus, it is apparent from the above computation that taxable capital gains in accordance with discount method amounts to $ 325,000. Indexation Method Sales proceeds $800,000 Less: indexed acquisition cost 90000*(107.5/68.5) $(140,830) Less: indexed improvement cost $(93,885) Capital Gain $565,285 Based on the above calculation, it is apparent that the taxable capital gains would amount to $ 565,285. Since the taxable capital gains are lesser in discount method as compared to the indexation method, hence Scott would prefer the discount method (ATO, 2015a). As per the information provided, the property is now sold to Scotts daughter for a consideration of $ 200,000 which is significantly lesser than the stated market value in the above case. Due to the sale being done to a family member, the transaction has not being done at an arms length. In such cases, the capital proceeds arising from the asset would be the higher of the current market value and the capital proceeds on actual sale (ATO, 2015b). In the given case, it is apparent that out of the actual sales proceeds (i.e $ 200,000) and the fair value of the property (i.e. $ 800,000), the higher amount is $ 800,000 which would be considered for computation of capital gains. As a result, the taxable capital gains for this transaction also would be $325,000 as computed using the discount method shown above. Now it is known that asset owner is not an individual but a company and hence the answer would vary. From the discussion in part a, it is known that discount method is not applicable for companies. Thus, discount method could not be used and only option available would be the indexation method of taxable capital gains computation. As per this method, the taxable capital gains are $565,285 as shown in part (a). Bibliography ATO 2015a, Subdividing and amalgamating land, Australian Taxation Office, Available online from https://www.ato.gov.au/General/Capital-gains-tax/In-detail/Real-estate/Subdividing-and-amalgamating-land/ (Accessed on August 16, 2016) ATO 2015b, Why do you need a market valuation, Australian Taxation Office, Available online from https://www.ato.gov.au/General/Capital-gains-tax/In-detail/Real-estate/Transferring-real-estate-to-family-or-friends/?page=3 (Accessed on August 16, 2016) Barkoczy, S. 2015. Australian tax casebook. CCH Publications, Sydney Deutsch, R, Freizer, M, Fullerton, I, Hanley, P, Snape, T 2015, Australian tax handbook 8th eds., Thomson Reuters, Pymont Gilders, F, Taylor, J, Walpole, M, Burton, M. Ciro, T 2015, Understanding taxation law 2015, 8th eds., LexisNexis/Butterworths. Gupta, R. 2009. Receipts from Personal Exertion: Mere Gifts or Gross Income?, Auckland University o Technology, Available online from https://aut.researchgateway.ac.nz/bitstream/handle/10292/735/GuptaR.pdf?sequence=5 (Accessed on August 30, 2015) Sadiq, K, Coleman, C, Hanegbi, R, Jogarajan, S, Krever, R, Obst, W, and Ting, A 2015 ,Principles of Taxation Law 2015,8th eds., Thomson Reuters, Pymont